Brand Guidelines

Our logo works in two colour variations, red on white or white on red. When using the white version of the logo the background must be black or red, for red use of the logo backgrounds must be black or white. The logo must never go smaller than 80 pixels or 20 mm, if so please use the abbreviated version of the logo.

There are two versions of the bilingual logo for light and dark backgrounds.

When represented at smaller sizes, please use the abbreviated version of the logo. There are two versions for light and dark backgrounds.

It's important to give our logo breathing space. Please make sure there is a minimum space equal to the height of the 'W' around it at all times.

To make sure we maintain brand consistency, it's important that the logo is treated properly. Here are some things that must be avoided.

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We use Archivo Black for all headings, subheadings and large quotes. Archivo Black must always be used to communicate key messaging. Archivo Semi-Bold is an alternative for sub-headings and introductory text.

Barlow is our supporting font and is used for introductions and body copy.

Our primary colour palette consists of two colours, the brand red must always retain the core focus of the brand.

Our secondary colour palette adds vibrancy and punchiness to the brand. These should be used to enforce different event types and give depth to the brand.